LETS TALK ON WHATSAPP
JOIN THE LIST
JOIN THE LIST

THEHOUSE

The Anthem

The world built its fruit for trucks. We built ours for the last two feet of the journey: the hand, the mouth, the moment.

Crate 44. The fruit
house of India.

“Here’stotheoneswhosenditback.Theoneswhopressamangoattheshopandwalkaway.Whorememberwhatarealstrawberrytastedlike,onahillside,yearsago,andhavebeenquietlydisappointedeversince.”

Theoneswhobelieveafigisanevent.ThatthefirstAlphonsooftheyeardeservessilenceatthetable.Theyarenotdifficult.Theyarecorrect.

“India grows some of the best fruit on earth and then ruins it.”

Betweentheorchardandyourtable,fruitchangeshandsfiveorsixtimes.Eachtransferaddsabruise,adelay,ashortcut.Nobodyinthatchainsignstheirnametotheoutcome.Wheneveryonetouchesthefruitandnooneanswersforit,itarrivesthewayanonymousworkalwaysarrives:mediocre.

WestartedCrate44inMumbaibecausethisisthecitywiththecountry’sbestappetiteanditsleastpatienceforexcuses.Wesourceatoriginfromnamedfarms.Wedrivethefruitourselves,chilled,withnotransfers.

Wearesmallonpurpose.Thestandarddoesn’tsurvivescaleitisn’treadyfor.Whatwe’rebuildingissimpletosayandbrutallyhardtodo:afruitbrandIndiacantrustthewayittrustsafamilyjeweller.

Corporate & weddings

A NOTEFROM THE FOUNDER

“I started this company because I was tired of being disappointed by beautiful fruit. The best compliment we get isn’t about sweetness.

It’s when a member stops checking the crate before signing for it. That trust is the entire business. We spend it carefully. “

TheNumbers

70+

Monthsinservice:

70+

Householdsserved

70+

Farmsundercontract

70+

Piecesreplacedwithoutquestions

IF THISSOUNDS LIKEYOUR KIND

If this sounds like your kind of company, the list is open.