PERFECTOR IT NEVERLEAVES THECRATE.
SIX HANDSTOUCHYOURFRUITYOUR FRUITBEFOREYOU DO.BEFORE YOUDO.
Thepicker,paidbyvolume,picksearlysurvivestrucks.Theagentbuysbythetonneandnevertastesthelot.Themandikeepsitovernightonopentarmac.Thewholesalerripensitwithwhat'sfast,notwhat'sright.Theretailerstacksitbythekilo.Andyou.Yougetwhatsurvived,notwhatwaspossible.
WEREPLACED
SIX HANDSWITH ONENAME.
ORANGE
ALPHONSO
MANDARIN
KESAR
HAPUS
Abishek
WHERE ITCOMESFROM
“Named farms. Named growers. Fruit that answers for itself.”
HOW ITWORKSHOW IT WORKS
JOIN THELIST.LOVE.
A short WhatsApp hello. We ask about your household and what you
RECEIVETHE EDIT
Every Tuesday: the week’s fruit — what’s at its moment, what’s coming, what we refused
THE CRATEARRIVES.
Ripened to your date, graded twice, delivered chilled. Eat the best piece first.
WHAT WEREFUSE
This mango was flawless to look at. It tested
11°Bx; our floor is 14. It never left the table.
We photograph what we refuse — it's the
most honest advertising we have.
THE LIST
IS SMALLON PURPOSE
We serve a limited number of Mumbai households each season it's the only way the standard survives. If the list is full, we'll tell you honestly and hold your place."
